SaveAround & Coupons That Care Demographic Stats

  • 1.5 million millennial families (source)
  • 92% use coupons (opportunityhealthcenter.org)
  • 62% search 2 hours per week for discounts online (source)
  • 46% strictly use mobile coupons (source)
  • 91% donated to a nonprofit last year (source)
  • 72% reward “good business citizen” companies with their loyalty (mslgroup.com)
  • Spend $3,264 on groceries annually (source)
  • Spend $2,891 on dining annually (source)
  • Spend 2,186 on entertainment annually (source)